If you subscribe to email newsletters, you've probably already noticed that plain text emails are making a comeback. They’re easy to read and have fewer distractions. Studies show that users find such emails more personal and less-salesy, resulting in higher reply and click-through rates.

While plain text emails are good for connecting you with your customers, they aren’t ideal for communicating product buzz.
If you want to write better emails showcase a product or promote a deal in a captivating way, try jumping on the interactive email bandwagon this year.
How to write better emails and improve conversions, we look at 6 proven ways
Over the years, marketers have done a fair share of experimenting on how to write better emails and learned that mastering the art of persuasion requires far more than good copy and attractive design.
If you, just like any successful marketer, are constantly on a look out for news ways to step up your email marketing game, we’ve got you covered. This article will walk you through how to write better emails and enhance your email marketing practices that can help you achieve better conversion results that will translate into more sales.
1. Experiment with plain text and interactive emails